The Human Advantage: Why being Human is the Ultimate Comparative Advantage in the AI Race

Over a recent long weekend, the search for some good, old-fashioned relaxation presented itself – enter: the 2020 Netflix documentary "The Social Dilemma”. Even after a walk with the dogs and a nice evening out for dinner, the possible dark side of AI stayed top of mind and the risks it revealed for how AI can affect our lives when we lose touch with our humanity. 

With the surge of tools like ChatGPT from OpenAI, we were reminded of what we (still) believe is at the core of how we work at The Axela Group: being human. The Axela Group was founded upon the knowledge that embracing our human side is the key to making change in business, society, and saving our planet. In fact, we even quote futurist John Naisbitt on our About Us page. He said, "The most exciting breakthroughs of the 21st century will not occur because of technology, but because of an expanding concept of what it means to be human." Today’s AI algorithms put Naisbitt’s statement to the test.   

A BrAIve New World 

It’s a brave-new-AI world out there.  Regenerative AI – tech that is capable of self-improvement and autonomous evolution - has captivated the imagination of scientists, engineers and consultants, like us.  It’s more than a little unnerving to imagine that we, coaches and consultants, could potentially be replaced by a “bot”.  But can we really be replaced?  

And not only can we be replaced, but will we unwittingly be seduced by the ease of AI and start to outsource our decision-making to machines, losing our accountability for the world we are creating? 

Embracing Our Humanity as a Comparative Advantage 

Our humanity is our comparative advantage in this AI world. That holds true for coaches and consultants like us – and for the businesses and organizations we work with. Does that mean we won’t use AI at all? No! Full disclosure: the first draft of this blog was written with ChatGPT input. What it does mean, though, is we use AI with intention, discretion and care. Using AI responsibly allows us to “right size” its place in our world. By using it with intention we tap into human agency (rather than circumvent it), spend our precious energy on the important things, and power breakthroughs that only humans and human systems can. 

So how do we hold onto our humanity as our secret advantage, as we navigate AI’s possibilities and challenges? We have some ideas, and we’re sure you do to. These 7 tips have been co-created and tested out with real people. 

Remember, technology can supercharge our abilities, but it's our humanity that truly propels us together toward breakthroughs. By embracing our unique human qualities, we can shape a future that values technological progress and places it in the hands of intentional humans, so it enriches our shared human experience – and doesn’t diminish it. 

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